Jakarta (ANTARA News) - The results of trend studies conducted Nielsen shoppers during December 2010 to January 2011 showed that men who took the role as the primary shoppers more, although women continue to dominate the role.
"One of the four main shoppers are male, most productive age between 25 to 49 years. The percentage of men as the primary shoppers is higher than in previous years, "said Associate Director of Retailer Services Febby Ramaun Nielsen on Tuesday.
According to Nielsen data, in 2010 male shoppers are still 19 percent of all primary shoppers and only 17 percent the previous year.
The study, conducted through random interviews with 1804 respondents of the household expenditure on Rp1, 5 million per month in Jakarta, Bandung, Makassar, Surabaya, and Medan also showed that the Adam who enjoy the activities more and more grocery shopping.
"Surprisingly, a third of shoppers a major men confessed love of the shop for daily needs. Instead of electronic goods, yes, but everyday consumer goods such as soap, shampoo, food, and drink, "he said.
Retail and industrial business actors, according to Febby, shoppers need to look at the growth segment of men who would be prospective for them because most are not very price sensitive.
He said businesses should develop marketing strategies specifically for male shoppers as the average man has a different shopping behavior with women.
"Most women love to tour around and look around once goods while male shoppers a third type of grab and go. They tend to not like a lot to ask, "he said.
Therefore, he explained, if you want to benefit from the growth of male shoppers the business manager of retail and shopping center with a neat display of products, put up many signs and product information, as well as providing a convenient shopping facilities and pleasant.
"The point should be made as simple as possible so they can shop," said Febby Ramaun.
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